SHEN Beauty Opens in Brooklyn for Discovering Emerging Beauty Brands

In the heart of New York’s arguably most creative and vibrant borough, SHEN Beauty recently opened the doors to its new location, inviting beauty lovers and wellness seekers to discover a plethora of under-the-radar brands curated by founder Jessica Richards. The 1550-square-foot space was designed by retail design and branding studio Mythology (formerly Partners & Spade), who chose to use sustainable plywood as the material of choice for creating a laid-back, elegant and androgynous environment.

The store is split into three sections: the left wall offers a self-guided search for products with hand-written recommendations from Jessica herself, the middle space features islands for exploration and discovery, and the right wall is reserved for treatments. For design aficionados with a keen eye, you’ll notice modern furnishings punctuate the interiors, like Lindsey Adelman sconces and purposes stools by Thonet from the 1950s. Murals by artist Petra Börner greet shoppers as they walk through the doors.

In light of COVID-19, safety precautions have been implemented to ensure the safety of shoppers and employees, including a hospital grade air filtration system, a temperature checking system in the ceiling, and a custom tester/sample tray reminiscent of a painter’s palette for individuals to try out samples.

SHEN offers the latest treatments and services in microblading, facials, waxing, brows, makeup and lash services. This is a place you go to to get ahead of the beauty curve and learn more about exciting, up-and-coming brands, as well as hear from the beauty + wellness industry’s expert personalities like Gucci Westman, Barbara Sturm and Joomee Song as part of Shen’s “Expert in Residency” series.

Visit SHEN Beauty at 138 Court Street, Brooklyn, NY 11201 or online at shen-beauty.com.

Photos by Brooke Holm.